2 pages/≈550 words
Business & Marketing
Sainsbury in India (Essay Sample)
The theme of this work is ‘doing business in another country'. You are working as a team of consultants, and have been contacted by one UK company (which you choose) to undertake a ‘feasibility study'. Your brief is to explore the potential of a country of your choice to examine whether there are opportunities to exploit within that country. (Sainsbury in India) CHECKLIST: FACTORS TO CONSIDER - the health of the country's economy - is it in any regional blocs - its infrastructure including ICT source..
Sainsbury in India
(20 May, 2011)
Sainsbury in India
Due to the reigning globalization that has made the business to go beyond their country of origin border, J. Sainsbury Plc has asked us to check on where our business can be expanded. This company being the third largest chain supermarket would like to increase their global market share through checking the feasibility if the market in other countries. Therefore, being a team of consultant, we came up with India as the country of choice where our business can expand their business (Sundharam, 2009). This country was chosen through an intensive research that provided the following findings.
India currently has one of the bets growing economy among china Russia and Brazil. According to the Gross Domestic Products (GDP) of India, statistics shows that it has been very consistent in its growth. Its year over year growth rate for five years consecutively has been more than 8%, which has come along with a rapid capacity to expand. This has made it possible for the country to be at the forefront in the economic growth and in the economic prosperity.
According to the statistics tat have been put in place of the growth rate of the economy is as follows, in 2005-2006 the growth rate was 9.0%, 2006-07, 9.2% while 2007-08 the growth rate was 9.3% (Sundharam, 2009). Due to the constant factor cost there has been constant prices that has made its growth rate to have a range of 9.4%. This offers a good ground for the Sainsbury to have a better position to put in place its business there. In addition, the data that has been recently produce...
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