Research On Google's Human Resources Management Strategy

GOOGLE'S HUMAN RESOURCES MANAGEMENT STRATEGY
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Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc508389838" Introduction  PAGEREF _Toc508389838 \h
3
 HYPERLINK \l "_Toc508389839" Human Resources Management Strategy  PAGEREF _Toc508389839 \h
4
 HYPERLINK \l "_Toc508389840" Recruitment Strategies  PAGEREF _Toc508389840 \h
4
 HYPERLINK \l "_Toc508389841" Strategies for Job Planning  PAGEREF _Toc508389841 \h
8
 HYPERLINK \l "_Toc508389842" Appraisal and Development  PAGEREF _Toc508389842 \h
11
 HYPERLINK \l "_Toc508389843" Work Environment  PAGEREF _Toc508389843 \h
15
 HYPERLINK \l "_Toc508389844" Performance Management  PAGEREF _Toc508389844 \h
17
 HYPERLINK \l "_Toc508389845" Conclusion  PAGEREF _Toc508389845 \h
18
 HYPERLINK \l "_Toc508389846" Reference List  PAGEREF _Toc508389846 \h
20
 HYPERLINK \l "_Toc508389847" Appendix  PAGEREF _Toc508389847 \h
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Google's Human Resources Management Strategy
Introduction
Google is one of the leading companies in the world and the largest internet firm. The growth of the firm has widely been attributed to the increase in reliance on the internet for social, industrial, and automation reasons. The demand for Internet-based services has been paralleled by balanced growth and innovation in technology. However, Google has been the purveyor in innovation with their primary services being the leading web search engine. The initial public offer of the company in 2004 led to the market capitalization of the firm at $23.5 billion, which would balloon to $397 billion over the next ten years (Lombardo, 2018). The company’s valuation at IPO (Initial Public Offer) was one of the highest valuations of an online based firm along with amazon.com and Alibaba.com.
Besides the success of the IPO, there were worries among shareholders before the IPO, who were concerned about its implication. Some of the concerns included making the executives instant millionaires and the loss of the company’s culture by caving to shareholders’ demands. Another key concern was the impact on the employee’s remuneration as they anticipated the shareholders would demand a reevaluation of their remuneration, which is core to the firm’s human resource policy. In response, Larry Page and Sergey Brin, the founders, reassured that the IPO would not change the firm’s culture and appointed a Chief Culture Officer who would also serve as the head of human resource. Their main role was to make sure that the organization does not drift from its values as the working environment evolved. Consequently, Google has defined the landscape of human resource management in the 21st century, forcing their competing global firms to evolve in human resource management as well.
The accomplishments evident in Google’s growth have centrally been driven by innovation achieved through implementation of revolutionary human resource management practices. The revolution has established outstanding human resource policies and working culture. Under the leadership of Laszlo Bock, in charge of people...