PROMOTIONAL ASSESSMENT FOR PALLASADES SHOPPING CENTER

PROMOTIONAL ASSESSMENT FOR PALLASADES SHOPPING CENTER
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Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc319545579"
Section A.1: Target Market Profile  PAGEREF _Toc319545579 \h
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Section A.2: Product Differential  PAGEREF _Toc319545580 \h
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Section A.3: Above the Line Advertising Media  PAGEREF _Toc319545581 \h
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Section A.4: Below the Line (BTL) Promotional Media  PAGEREF _Toc319545582 \h
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Section A.5: Design Analysis  PAGEREF _Toc319545583 \h
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5.1: Format and Print  PAGEREF _Toc319545584 \h
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5.2: Layout  PAGEREF _Toc319545585 \h
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5.3: Visuals  PAGEREF _Toc319545586 \h
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5.4: Color  PAGEREF _Toc319545587 \h
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5.5: Typography  PAGEREF _Toc319545588 \h
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References  PAGEREF _Toc319545589 \h
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Section A.1: Target Market Profile
For targeting the market for Pallasades Shopping Centre, the total market has been segmented into four (4) sections including teenagers, man (20-30 age), man (35+ age), Female (23+ age) and referring them as partial target market 1, partial target market 2, main target market 3, main target market 4 respectively.
In the partial target market 1, there are boys and girls who don’t have their own income rather their family bare their expenses. So the main focus is into the target markets 2, 3 and 4. Both male and female in these markets have their own income and used to run a family or has involvement with a family in terms of potential customer point of view. They are highly brand loyal and go for frequent and bulk purchasing, making them perfect customers for Pallasades Shopping Centre.
Section A.2: Product Differential
The Pallasades Shopping Centre is situated above the new street station outside West Midlands where it provides the entry point to the city centre. It is a shopping centre where 350,000 people visited in a week. One can easily get into here by using bus, subway, rail, tram and car. It also has a vast multi-store car parking which is accessible from Hill Street.
With the diverse mix of accessories, trendy fashion stores, sports and beauty stores throughout the shopping center, one can start from the bottom and roam around his ways to specialist shops on electronics, computer games, cell phone, boutiques and many well-established eating places. One can find exclusive spot for snacks and hearty lunch. It is one of the places where buyer can get best value for money.
Section A.3: Above the Line Advertising Media
Advertising defines the promotion ...