Essay Available:
Pages:
24 pages/≈6600 words
Sources:
60 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 116.64
Topic:
Pepsico Inc. Internationalization Writing Assignment Paper
Essay Instructions:
I need 3 assessment2 for 3 Subjects which are
1. People And Global Organisations (PGO) 2000words
2.International Marketing And Customers (IMC) 2000words
3.Understanding International Business (UIB) 3000words
I will send you the 3 handbooks to you, and their different structure and samples.
Also for the Understanding International Business, I will send the assessment 1 to you which
you can follow it to do the assessment 2.
Anything other you want you can send me a email then I can send it to you.
Each eassy may needs around 20 references.
Essay Sample Content Preview:
PEPSICO INC. INTERNATIONALIZATION
Name
Instructor
Course
University
City
Date
Pepsico Inc. Internationalization
Abstract
The company selected for this report is PepsiCo Inc. to study and establish its entry modes into various foreign countries. The topic is significant in understanding the strategies that business utilize to enter into international markets, but the available literature on internationalization is theoretical. This report considers various aspects such as political, economic, social and technological factors in the markets that PepsiCo can successfully enter in some of the potential markets. The analysis of these factors provides a framework for deciding which entry point can work effectively. Moreover, the relation of the eclectic internationalization theory also helps in providing a framework. Based on these three aspects; eclectic theory, potential markets and entry modes, the report explores PepsiCo Inc.’s internationalization and gain insights into the food and beverages industry.
Content
1 Introduction ……………………………………………………………………4
2 International Business Theory: Eclectic Theory ………………………………5
1 Ownership advantage ………………………………………………….6
2 Location advantage …………………………………………………….6
3 Internationalization advantage …………………………………………7
4 Summary ……………………………………………………………….7
3 Potential Markets ………………………………………………………………7
5 Saudi Arabia Market …………………………………………………...9
1 Analysis ……………………………………………………9
1 Political Factors ……………………………………10
2 Economic Factors ………………………………….10
3 Socio-Cultural Factors ……………………………..11
4 Technological Factors ……………………………...11
2 Entry Mode &...
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