Pepsico Inc. Internationalization Writing Assignment Paper

PEPSICO INC. INTERNATIONALIZATION
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Pepsico Inc. Internationalization
Abstract
The company selected for this report is PepsiCo Inc. to study and establish its entry modes into various foreign countries. The topic is significant in understanding the strategies that business utilize to enter into international markets, but the available literature on internationalization is theoretical. This report considers various aspects such as political, economic, social and technological factors in the markets that PepsiCo can successfully enter in some of the potential markets. The analysis of these factors provides a framework for deciding which entry point can work effectively. Moreover, the relation of the eclectic internationalization theory also helps in providing a framework. Based on these three aspects; eclectic theory, potential markets and entry modes, the report explores PepsiCo Inc.’s internationalization and gain insights into the food and beverages industry.
Content
1 Introduction ……………………………………………………………………4
2 International Business Theory: Eclectic Theory ………………………………5
1 Ownership advantage ………………………………………………….6
2 Location advantage …………………………………………………….6
3 Internationalization advantage …………………………………………7
4 Summary ……………………………………………………………….7
3 Potential Markets ………………………………………………………………7
5 Saudi Arabia Market …………………………………………………...9
1 Analysis ……………………………………………………9
1 Political Factors ……………………………………10
2 Economic Factors ………………………………….10
3 Socio-Cultural Factors ……………………………..11
4 Technological Factors ……………………………...11
2 Entry Mode &...