An Overview of Internet Marketing in China, Marketing Basis

CHINESE NETWORK MARKETING
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Chinese Network Marketing
INTRODUCTION
A business setting that has clear strategies regarding its exploration of the market is subject to record improved performances due to large market gain. For over three decades, the proclamation in support of the statement has been issued by marketing managers as well as marketing academicians. According to Narver and Slater (1990), it is postulated that the current progress in marketing trends for various firms relies on the strategies outlined towards establishing competitive platforms and exploration of new markets. Therefore, one of the major strengths of a business enterprise towards the realization of growth and development is through the establishment of competitive marketing platforms.
Development of the internet, being one of the latest marketing strategies that both business premises and consumers rely on in business transactions forms a significant marketing orientation platform for most business organizations. For instance, the explosive development of the internet as a marketing platform has altered the consumer’s shopping habits, as well as the business organizational marketing strategies. Business settings are thus subject to developing comprehensive strategies that define their orientation towards the exploration of markets through the internet. Such a move is reported to be effective in helping firms grasp the needs of their customers and collect market intelligence information that is important in establishing effective marketing strategies that raise competition (Quelch and Klein, 1996).
The differences between the ancient forms of marketing and the modern methods are that the modern marketing methods rely on the advancing technologies. The evolution of technology has transformed the methods in which businesses are conducted. It is denoted that lots of business operations have resulted in the use of the internet as a means of reaching more consumers within short durations. It also fosters fast communication between the producers and the consumers (Salehi et al., 2012). The execution of technology all over the world has been in the forefront in the transformation of businesses and marketing, and China is not left behind. It has also been experiencing the rapid proliferation of the internet-based marketing. For instance, several businesses across China are beginning to utilize an Internet-based marketing system; an aspect that characterizes business operations of the 21st century.
The Internet-based systems adopted by business operations in China have become an essential aspect of the current society, as well as economic developments in relation to the promotion of company marketing. Through the web-based marketing platforms, companies interact with consumers at ease. It has also enhanced the proactive nature of marketing for firms irrespective of their sizes. The essay explores various sources, with an objective of affirming that the internet is a valuable marketing tool in China. Through the report, multiple aspects such as the need to adopt technology in business premises, the positive impacts of technology and the chall...