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Business & Marketing Essay: ORGANIZATIONAL CHANGE AND DEVELOPMENT

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Hi~ Could you please help me write an essay about a case study report on company reform? Thank you so much!!!

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ORGANIZATIONAL CHANGE AND DEVELOPMENT
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Executive Summary
The Nokia organization observed a significant setback in its business operations and market share due to its inability to incorporate the latest technology in its business processes. The company hired a new CEO for leading the transformation process and leading the change. The organizational change was incorporated within the organization by promoting a continuous learning culture at the workplace. Furthermore, the Microsoft and Nokia partnership played a significant role in enhancing the efficiency and productivity of business operations as the company was able to launch new products and services for attracting its customers. The company’s management introduced a culture of continuous learning in the organization, which helped the company maintain its competitiveness in the global marketplace. The company can apply the AKDAR model and Lewin’s model for ensuring that the change process is implemented successfully in the organization. The company has achieved its goals by making necessary changes in its processes and adapting to the ever-changing technological advancements.
Table of Contents
TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc51948353 \h 2
Introduction PAGEREF _Toc51948354 \h 4
Background of Nokia Company and Problem Factors behind Organizational Change PAGEREF _Toc51948355 \h 4
Problems and Strategies Related To Change Management PAGEREF _Toc51948356 \h 5
Goal Setting PAGEREF _Toc51948357 \h 6
Change Management Models PAGEREF _Toc51948358 \h 6
Justification for Lewin’s Change Intervention PAGEREF _Toc51948359 \h 9
Product Development PAGEREF _Toc51948360 \h 10
Issues and Barriers in Implementing the Lewin’s Change Intervention PAGEREF _Toc51948361 \h 10
Ethical Issues PAGEREF _Toc51948362 \h 10
Recommendations PAGEREF _Toc51948363 \h 11
Conclusion PAGEREF _Toc51948364 \h 11
Reference List PAGEREF _Toc51948365 \h 13
Appendix PAGEREF _Toc51948366 \h 15
Organizational Change and Development
Introduction
The Nokia Company has undergone a significant transformation in its business processes during the last 15 years, which has influenced the company to change its objectives, vision, and mission to remain competitive. During the last decade, the company has lost its market share, which has dethroned the organization from the top position because it failed to adopt modern technology (Khan et al., 2017). It has contributed to a significant drop in the company’s revenue and profitability ratio. This paper focuses on highlighting the significant organizational changes which the company has undergone and the steps taken by the company to revive its reputation across local and global marketplaces.
Background of Nokia Company and Problem Factors behind Organizational Change
The Nokia Company has lost its dominance in the local and global mobile markets from the year 2008, which can be considered a significant failure in the last two decades. The country like Finland observed an economic turmoil when the most prominent company operating in the country lost its market position (Nokia, 2020). In 2007, Nokia’s market share was around 40 percent, which was reduced to 25 percent in 2013. The company announced in 2013 that the company would sell its whole business to Microsoft (Bala and Singh, 2016). By the year 2013, Nokia’s company’s market share was reduced to only 14 percent, which reached one percent by the year 2015. It was a massive turnaround in the history of Nokia Company. In 2016, Microsoft announced that the company would not sell mobiles in the market received from Nokia (Sulphey, 2019). Nokia’s mobile business was crashed entirely as the company lost its top position and struggled to remain competitive in the mobile market. All this significant change occurred within eight years, which was very demoralizing for the company’s management and its employees.
The company’s management recognized that it had missed the opportunity of acquiring a massive amount of audiences during the smartphone evolution period. The company decided to hire a Chief Executive Officer to improve the productivity and efficiency of its business processes. The failed mobile device business unit was sold to Microsoft as the company kept its focus on mapping technologies and networking. The Nokia Company launched Booster Programme during the year 2008 in order to fulfill customer demands and incorporating new technologies in business (Singhand Ramdeo, 2020; Waddell et al., 2016). The company reconstructed its business units to only four from nine business units. Furthermore, the development and manufacturing processes were reduced to only three business units. The Nokia Company’s transformation from nearly being declared as a bankrupt manufacturer of mobile devices to leading technology and network infrastructure provider is due to the collective efforts made by its management.
Problems and Strategies Related to Change Management
Nokia’s strategy of switching its smartphone system from Symbian to windows operating system was initially successful in device shipments and profitability. The Windows Phone operating system failed to compete with the dominant operating systems like iOS and Android. This strategy of the company to move towards windows has not proved to be successful as the company is far behind the leading companies operating in the industry (Doz and Wilson, 2017). The sales of Windows phones dropped significantly, which contributed to dropping the market share of the company.
The partnership between Nokia and Microsoft has proved to be a win-win position for both organizations. It provides excellent opportunities for the company to utilize its available resource efficiently (Cawsey et al., 2015). Also, with this partnership both, these companies have opportunities for expanding their current range of products and making the prices market competitive. Furthermore, new applications and features can be introduced in the Windows OS for fulfilling the needs of its consumers.
Goal Setting
The goal of the Nokia Company is to become a global leader in mobile networks and 5G technology. Nokia is the only organization working with all the major mobile operators in Japan, South Korea, China, and the United States. The Nokia Company faces profitability challenges in China as the market dynamics are unique. The company focuses on improving its business mix in the region by defining a clear and concise strategic goal. The Nokia organization is careful in the adaptation of 5G technology while the company continues to explore the different opportunities that are available with multiple communication service providers. The focus of the company’s management is on expanding its operations while maintaining fixed access, routing, LTE, and transport.
Change Management Models
Lewin’s Change Management Model can be applied in the context of the Nokia Company for revitalizing its business processes. The company’s management has to lead the change by developing a culture of continuous learning in the organization as the mobile industry is transforming rapidly with time (Steiber and Alänge, 2015). During the unfreeze stage of Lewin’s model, the company developed a consensus among its employees about incorporating the changing culture within the organization. The company faced challenges in promoting the learning culture as some of the employees resisted the change and showed an unwillingness to learn new technologies (Hussain et al., 2018). The company’s senior leadership had to convince the employees by conducting a team meeting and providing incentives to the employees that completed the training organized by the company. This phase was critical for the company in breaking the fixed mindset of employees and enhancing their productivity so that the organizational goals are achieved. During the change stage of Lewin’s model, a transition in the organization took place as the employees accepted the new changes and developments (Waddell et al., 2019). Lastly, during the refreeze stage, as the chang...
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