Business & Marketing Essay: ORGANIZATIONAL CHANGE AND DEVELOPMENT

ORGANIZATIONAL CHANGE AND DEVELOPMENT
by Student’s Name
Class/Course/Code
Professor’s Name
University/School
City, State
Date
Executive Summary
The Nokia organization observed a significant setback in its business operations and market share due to its inability to incorporate the latest technology in its business processes. The company hired a new CEO for leading the transformation process and leading the change. The organizational change was incorporated within the organization by promoting a continuous learning culture at the workplace. Furthermore, the Microsoft and Nokia partnership played a significant role in enhancing the efficiency and productivity of business operations as the company was able to launch new products and services for attracting its customers. The company’s management introduced a culture of continuous learning in the organization, which helped the company maintain its competitiveness in the global marketplace. The company can apply the AKDAR model and Lewin’s model for ensuring that the change process is implemented successfully in the organization. The company has achieved its goals by making necessary changes in its processes and adapting to the ever-changing technological advancements.
Table of Contents
TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc51948353 \h 2
Introduction PAGEREF _Toc51948354 \h 4
Background of Nokia Company and Problem Factors behind Organizational Change PAGEREF _Toc51948355 \h 4
Problems and Strategies Related To Change Management PAGEREF _Toc51948356 \h 5
Goal Setting PAGEREF _Toc51948357 \h 6
Change Management Models PAGEREF _Toc51948358 \h 6
Justification for Lewin’s Change Intervention PAGEREF _Toc51948359 \h 9
Product Development PAGEREF _Toc51948360 \h 10
Issues and Barriers in Implementing the Lewin’s Change Intervention PAGEREF _Toc51948361 \h 10
Ethical Issues PAGEREF _Toc51948362 \h 10
Recommendations PAGEREF _Toc51948363 \h 11
Conclusion PAGEREF _Toc51948364 \h 11
Reference List PAGEREF _Toc51948365 \h 13
Appendix PAGEREF _Toc51948366 \h 15
Organizational Change and Development
Introduction
The Nokia Company has undergone a significant transformation in its business processes during the last 15 years, which has influenced the company to change its objectives, vision, and mission to remain competitive. During the last decade, the company has lost its market share, which has dethroned the organization from the top position because it failed to adopt modern technology (Khan et al., 2017). It has contributed to a significant drop in the company’s revenue and profitability ratio. This paper focuses on highlighting the significant organizational changes which the company has undergone and the steps taken by the company to revive its reputation across local and global marketplaces.
Background of Nokia Company and Problem Factors behind Organizational Change
The Nokia Company has lost its dominance in the local and global mobile markets from the year 2008, which can be considered a significant failure in the last two decades. The country like Finland observed an economic turmoil when the most prominent company operating in the country lost its market po...