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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
5 Sources
Style:
Harvard
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

ENVIRONMENTAL SUSTANABLITY EFFORTS: A STUDY OF ROYAL DUTCH SHELL

Essay Instructions:

Writer needs "To finish an oral presentation paper, with the same requires. And the words account is up to 300 words. So the writing style is not as formal as an essay. Just be used in the presentation." Just do the essay on the topic, no video presentation is needed.
Media presentation: Sustainability
This assignment requires you to explore social or environmental sustainability challenges in business and society and address the following statement, "Anita Roddick (the founder of The Body Shop) blames the 'religion of maximizing profits' for business's amorality, for forcing otherwise decent people to do indecent things: 'because it has to maximize profits....everything is legitimate in the pursuit of that goal, everything.... so using child labor or sweatshop labor or despoiling the environment....is legitimate in the maximizing of profit.
It will enable you to:
-Use contemporary audiovisual technology to prepare and deliver an effective online presentation
-Present a convincing, clear and concise argument
Task Description
Prepare a three minute video clip or voice-over PowerPoint presentation addressing social OR environmental sustainability challenges in business and society, picking a for-profit company in line with the Anita Roddick statement (above).
Start by defining what Roddick meant by the above statement. Next, identify and describe at least one activity of the business you have chosen that matches Roddick's statement. Then from your knowledge acquired throughout the course, using credible academic sources such as your text-book and e-readings, discuss (a) how the businesses is acting in ways that Roddick is concerned with, (b) what, if anything, the business has done to improve its practices, and (c) what further recommendations you would make that the business could do.
Note: Students only have to choose either Social or Environmental sustainability and are NOT required to do both.
For the purpose of this assignment a business organisation is defined as a for-profit enterprise. Not-for-profits, government and NGO organisations cannot be considered for this assignment. The chosen business organisation can be either global, from your home country, or Australian specific.

Essay Sample Content Preview:
ENVIRONMENTAL SUSTANABLITY EFFORTS: A STUDY OF ROYAL DUTCH SHELL (Your Name) Course Name Course No:Instructor Date: ENVIRONMENTAL SUSTANABLITY EFFORTS: A STUDY OF ROYAL DUTCH SHELL Human beings stay in an environment and it is our responsibility to conserve the environment. However, as Roddick argues, most of the businesses that are operating nowadays are founded on the religion of maximizing profits meaning that they can ignore important aspects such as environmental conservation to pursue profits. As long as the business is focusing on profits, it can carry out anything including destruction of the environment in order to get a profit. Different authors have also weighed in on the issue and pointed out that the social responsibility of any business is to gain profits and nothing else (Friedman, 1970 p. 172). However, in the recent past, we have seen a number of companies focusing more on environmental sustainability activities since they do understand that it is their role to conserve the environment.
One common example of a company that we can use to understand this concept is Shell. Shell is a global company that has specialized in the mining and refinery of oil. Most of the activities carried out by the company impact the environment in one way or the other. As Anderson (2005 p. 90) notes, most of the activities carried out by the company involve the disposal of unwanted waste into the environment (Anderson, 2005 p. 91). As Porter and Reinhardt ...
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