Issues Surrounding Marketing and Financial Behaviors

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From the article, we can see that adaptive market hypothesis is never a new concept. The concepts presented can be applied through different economic and financial settings. They are the basis for understanding that market efficiency can be attained through application of the adaptive market hypothesis. Through this framework, the goal is ensuring that any approaches adapted within a particular context are suitable for the specific needs of the organization. There is also a need to understand what are the forces within the market and maximize utility as well as have rational expectations.
The adaptive market hypothesis presents a novel paradigm that can greatly influence the progress in marketing. There are numerous needs that can be harmonized within a singular market approach wh...