Business and Marketing

Business and Marketing
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Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc292534678"
1.0 Introduction  PAGEREF _Toc292534678 \h
4
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2.0 New Trade Theory  PAGEREF _Toc292534679 \h
4
 HYPERLINK \l "_Toc292534680"
3.0 Business Environment  PAGEREF _Toc292534680 \h
5
 HYPERLINK \l "_Toc292534681"
3.1 Facts and Figures about IKEA  PAGEREF _Toc292534681 \h
5
 HYPERLINK \l "_Toc292534682"
Co workers  PAGEREF _Toc292534682 \h
5
 HYPERLINK \l "_Toc292534683"
4.0 Analysis of the Business Environment-PESTLE  PAGEREF _Toc292534683 \h
9
 HYPERLINK \l "_Toc292534684"
4.1 Political Situation:  PAGEREF _Toc292534684 \h
9
 HYPERLINK \l "_Toc292534685"
4.2 Economic:  PAGEREF _Toc292534685 \h
9
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4.3 Social:  PAGEREF _Toc292534686 \h
10
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4.4 Technological:  PAGEREF _Toc292534687 \h
11
 HYPERLINK \l "_Toc292534688"
4.5 Legal:  PAGEREF _Toc292534688 \h
11
 HYPERLINK \l "_Toc292534689"
4.6 Environmental:  PAGEREF _Toc292534689 \h
11
 HYPERLINK \l "_Toc292534690"
5.0 Evaluation of Porters Five Forces  PAGEREF _Toc292534690 \h
12
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5.1 Power of the Buyers:  PAGEREF _Toc292534691 \h
12
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5.2 Power of Supplier:  PAGEREF _Toc292534692 \h
12
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5.3 Rivalry:  PAGEREF _Toc292534693 \h
12
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5.4 Substitutes:  PAGEREF _Toc292534694 \h
13
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5.4 New Entrants:  PAGEREF _Toc292534695 \h
13
 HYPERLINK \l "_Toc292534696"
6.0 Resource Based View Analysis of IKEA  PAGEREF _Toc292534696 \h
13
 HYPERLINK \l "_Toc292534697"
7.0 Key Reasons for IKEAS Business Success  PAGEREF _Toc292534697 \h
14
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7.0 Challenges and Outlook for IKEA  PAGEREF _Toc292534698 \h
15
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8.0 Conclusion  PAGEREF _Toc292534699 \h
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9.0 References  PAGEREF _Toc292534700 \h
17
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10.0 Appendix  PAGEREF _Toc292534701 \h
18
1.0 Introduction
IKEA is the most successful mass market retailer in the world. It is popular for selling Scandinavian style home furnishings as well as other house goods. The company has more than 2700 stores in 33 countries, most of them being located in Europe while others are found in the United States, Australia, Asia and Canada. IKEA is one of the stores, though few in numbers, that have relations and stores in some Middle East countries and in Israel. One remarkable character of IKEA is its furniture’s which are affordable and which consumers can assemble for themselves (IKEA 2010). The Company hence strives to make ...