How Pop Up Store Change The Fashion Industry

How Pop up store change the fashion industry
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How Pop up store change the fashion industry
Pop up retail shop is a new direct method which originated from LA in 2010. However, its history can be traced back into the “Vienna December market in 1298 when farmers selling seasonal goods are a temporary market”. Today pop up industry is worth 50 billion. The main argument of this paper is how pop- up method has been updated compared to conventional pop-up stores, the emergence of new pop-up brands, and how this method works harmoniously in the modern world. Additionally, this paper will seek to showcase how pop stores seem to be thriving on selling experiences and have deviated from traditional stores. Everything appears to be changing in the world today and while technology plays a significant role in the change, it is fair to credit man’s innovativeness because it has been at the center of everything. With regards to pop up stores, technology through social media has helped to popularize the idea but it is the hard work of a few individuals that saw an opportunity in this seemingly bizarre idea. This paper thus seeks to delve deeper discussing how pop up stores have revolutionized the fashion industry.[Yotka, Steff. "How The Merch Gets Made—A Behind-The-Scenes Look At Kanye West’S Pop-Up Shops." 2019. Vogue. /article/bravado-ceo-mat-vlasic-interview-kanye-west-pop-up-shops (accessed May 8, 2019)]
The first reason is because we are a living target within one click. Today, marketing has been made a lot simpler and target-specific. Through the Internet, fashion stores and other businesses have been able to thrive and sell more than in the past. Nowadays, pop up shops have been transformed from just a way of selling seasonal products. With revived marketing strategies whose focus is on fulfilling people’s needs, a revolution has taken place in the pop-up industry as well as small startup fashion brands. More people have become aware of the existence of pop-up stores and this is mainly because of the low cost of promotion strategies.
One of the ways pop up stores have been able to change the industry is by making it possible for people to personify brands. When something connects with people’s feelings and emotions, they will respond. One brand that has personified its brand and became incredibly successful is the Anti-Social Social Club. The Anti-Social Social Club is a clothing brand that was founded Neek Lurk, a 27-year old. This brand had its first physical incarnation in the city in which it started, that is, a pop-up shop in La Brea. Lurk had had a tumultuous journey in life and he wanted to share these with the world. He once said, “I base the brand on all negative stuff in my life.” His brand caught the eye of a lot of people and started trending on Instagram and this is a testament to the power of social media and its impact in popularizing pop-up stores. Man is empathetic and Lurk was banking on this fact to get his product out to the world. Additionally, it should be noted that his idea was among the first of its kind because no one had been seen to do a brand based on negative emotions. Once his brand got the attention he was looking for, it became e...