Yelp App and Online False Reviews Technology Essay

Yelp App and Online False Reviews
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Yelp App and Online False Reviews
The business landscape is very competitive and hostile, and organizations are continuously involved in ethical and unethical practices to gain an advantage. With focus shifting to online marketing, some organizations have used the opportunity to defame and slander their competitors through fake online reviews. Based on the facts provided, the owner of the carpet cleaning service is suing seven anonymous Yelp reviews for defamation with the claims that the reports were false and fraudulent. Various reasons make people write fake online reviews.
Firstly, individuals post fake reviews for monetary gain (Boost Reviews, 2020). Online reviews have become very fundamental in the business environment because they help to build and determine a company’s reliability and credibility. They are equivalent to word of mouth. Positive online reviews note of the benefits past customers have received from a particular company and their recommendations to prospective clients. As such, a company may instru...