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EPA. Customer Relationship Management (CRM). Technology Essay (Essay Sample)


Go to and review the SAP Portfolio of products. Select a solution that is of interest to you. Discuss how this SAP solution works within an organization and the benefit of a firm implementing such a solution. What are some of the disadvantages? Who are some of the competitors in the ERP area for SAP?
As you analyze the SAP solution you selected, you may want to use a table to compare alternatives but be sure to add discussion to explain your conclusions regarding the SAP solution with advantages and disadvantages along with recommendations. This should take 3 to 4 pages


Student’s Name:
Customer Relationship Management (CRM) is a methodology that is used in learning more about the needs and behaviors of customers to build a stronger relationship with them. CRM has many technological components, but viewing CRM in technical terms is a bit of a mistake. CRM as a process that will aid in bringing information pieces in plenty about marketing effectiveness, customers, responsiveness, sales and market trends is a greater way of thinking about CRM.

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