What is the message?

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Human behave differently with factors like sociological background, environment and interaction playing a major role. From sociological perspective, human behaviour varies from person to person and there is likely hood of one`s peer group interaction, to influence their behaviour in one way or the other (Parsons,1961). Consequently, good advertisements are supposed to target the public who forms the largest market of the product. Appropriate projection and the right target will lead to better results. In this regard, good advertisers are able to understand the behaviour and pattern of people they are targeting to buy their products. By employing this principle, the advertisers are able to make use of sociological concepts in leaping the best from the target population.
The advert of the iPad girl is really innovative and captivating to the clients. One, the advert is done at a social place and where there is audience. The girl walks around, attracting and winning the attention of many. In brief, the message being passed here is that one can get any information with an iPad anywhere and at any time (youtube, 2011). This is a great advert that t...