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1 page/≈275 words
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Social Sciences
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Essay
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English (U.S.)
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Topic:

How Web Profiling is Supposed to Benefit Both Consumers

Essay Instructions:

Answer the following five questions from the end of the chapters assigned for reading from your textbook E-Commerce business, technology, society Laudon & Traver. Your responses must be submitted in an APA-formatted Microsoft Word document with a cover page and references page. Each response should be well-developed and in essay format (introduction, body, format). You need to clearly cite your sources within your responses. 
1. Explain how Web profiling is supposed to benefit both consumers and businesses.
2. How would you describe the top 10 online retailers as a group? Do they account for a small or a large percent of online business, for example?
3. What are the two major segments of travel? Which one is growing the fastest and why?
4. Explain the difference between a horizontal market and a vertical market
5. How has the Internet impacted the content that newspapers can offer?

Essay Sample Content Preview:

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How Web Profiling is supposed to benefit both Consumers and Businesses
As determined, it is vital to consider the fact that profiling permits the aspects of targeting ads, a factor that ensures the consumers are in a position to see advertisements in most cases for the products and services which they have interests on(Laudon & Traver. 2010). Businesses in this case benefit by ensuring that they do not pay for the wasted advertisements sent to the consumers who do not have interests in their products.
A Description of the Top 10 Online Retailers as a Group
The top ten online retailers as a group can be described as a chain and account for a larger percentage of online businesses. This can be viewed in the extraordinary customer growth and the profits that these entities make.
Two Major Segments of Travel
The two major segments of travel include traveling for business and that for leisure. Business travel in this case includes travel for the relocation or to a job based in a different location as well as trav...
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