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Social Sciences
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Theoretical Perspectives and Promotion Models in Healthcare (Essay Sample)


This module is designed to provide a critical perspective on the theories,
concepts and ideas associated with promoting the health of the population. Key skills such as accessing, interpreting and critically appraising sources of health related information will be developed and the issues associated with implementing health promotion initiatives will be considered. Contemporary approaches to public health, focusing on neighbourhood resources (5th Wave of Public Health), will be considered and the issues associated with implementing this approach will be discussed.
Module Learning
Outcomes On successful completion of the module, students will be able to:
1. Identify and utilise sources of information appropriate to supporting public health and health promotion initiatives
2. Utilise critical appraisal skills in identifying and examining the key theoretical perspectives underpinning health promotion and how it is applied to contemporary health and social care issues.
Module Content The module will focus on the following topic areas:
• Concepts and determinants of health.
• Causes of health inequality.
• The development of public health from Dr John Snow to the ‘5th Wave'.
• Epidemiology and sources of data.
• Major health and social issues
• Political influences on health promotion and public health.
• Risk and society.
• Health-related behaviour.
• Health psychology models and behaviour change.
• Models and approaches to health promotion.
• Ethical issues in health promotion.
• Anti-oppressive practice and promoting health.
• Evaluation of health promotion.


Theoretical Perspectives and Promotion Models in Healthcare
Student’s Name:
Theoretical Perspectives and Promotion Models in Healthcare
Health promotion is a course of allowing individuals to develop their health fully. It is a process over an emphasis on persons towards a broad range of social and ecological involvements (Fertman & Allensworth, 2016). Health promotion and disorder deterrence programs concentrate on maintaining person’s healthy. It involves and enables people and communities to participate in healthy performances, and makes transformations that minimize the risk of enhancing chronic ailments alongside other illnesses (Eldredge, Markham, Ruiter, Kok, & Parcel, 2016). Disease prevention concentrates on deterrence plans to lessen the risk of mounting chronic illnesses (Fertman & Allensworth, 2016). Health promotion and ailment inhibition programs frequently discuss social determinants of health, which impact variable risk conducts. Social determinants of health comprise social, political, and cultural circumstances by which persons are born, develop, and live in ways that influence health status (Fertman & Allensworth, 2016). Adjustable risk actions contain, for instance, usage of tobacco, deprived consumption ways, and insufficient physical activities, which back to the growth of chronic ailments (Eldredge et al., 2016). This paper discusses how theoretical perspectives and health promotion models affect the design of a campaign aimed at lessening the occurrence of various health care issues.
Community Health-Grounded Model
Community-grounded health promotion signifies a conceptual basis stressing principal deterrence and a population-centred perspective (Naidoo & Wills, 2016). As per research, community-centred inhibition campaigns are usually incorporated and inclusive, and they are regularly not restricted to healthcare backgrounds (Sharma, 2016). They usually entail social networking and mass communication crusades, and comprehensive education offered to the public (Eldredge et al., 2016). Community-centred programs employ various involvements, aiming at transformation amongst persons, crowds, and establishments, and they regularly integrate plans to generate programs and environmental modifications (Naidoo & Wills, 2016). Significant rudiments of community-centred health promotion plans contain the following: marshalling communities to aggressively take part in attaining program objectives; executing involvements in numerous community surroundings, counting workplaces, dwellings of worship, healthcare amenities, and schools (Page et al., 2015).
Public health personnel assists communities recognize social and health difficulties, and they strategize and execute plans to handle these anomalies (Sharma, 2016). Vigorous community contribution is vital (Fertman & Allensworth, 2016). Community-centred prevention platforms stem from efforts starting in the 1960s to decrease the high levels of cardiac illness found in the United Kingdom, America amid other developed nations (Chou, Prestin, Lyons, & Wen, 2013). The initial programs usually were founded on a medical ideal, concentrating on the identification and management of high-risk persons. Nevertheless, acknowledgment of interactive impacts on health similarly was developing at that time because of epidemiological indications (Chou et al., 2013). In the past days, a novel method of cardiovascular illness deterrence has been established (Torres, 2017). These programs aimed all-inclusive communities and applied social science model to the growth of multiple involvements intended to adjust individual performances and amend the social setting in which actions are moulded (Chou et al., 2013). The vitality of civil society offers a vital enviro...
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