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Media and Globalization Research: Olympics held in Tokyo (Essay Sample)


Media and Globalization 
This activity will enable you to
•Understand the process of globalization and its consequences for societies, cultures, groups, and individuals.
•Read the following from Lechner and Boli (Eds.), (2015). The Globalization Reader (5th ed.)
Introduction to Part VIII
Chapter 46: Cultural Imperialism 
Chapter 47: Mapping Global Media Flow and Contra-Flow
It is common to speak of the "Americanization" of countries influenced by the U.S. Nonetheless, the materials in Module 5 suggest otherwise. As we have seen from the module notes, the video, and the readings on global cultural flows and counter-flows, in recent years many countries that were inundated with exports from US popular culture have resisted Americanization by adopting marketing techniques learned from the Americans to produce and export their own cultural content, sometimes even back to the United States.
Please answer the following question:
•What evidence do you see of "Japanization," "Africanization," and similar constructs in your culture, that is, the borrowing and adaptation of cultural elements derived from other parts of the world? Your discussion can draw on your experience with any cultural forms – visual and performing arts, video games, comic books, concert music, television shows, even advertisements and fashion.


Media and Globalization
Institutional affiliation

Media and Globalization
The Japanese culture has become popular among many people in the world. Notably, the Karate style of martial arts that was developed in Japan has become a global sport that has been included in the 2020 Olympics to be held in Tokyo. Hollywood movies have long used insights from the art of karate in developing action movies. Additionally, schools to teach the art can be found across the country offering services to those who have casual interests as well as individuals seeking a genuine understanding of the art. Globalization of the Japanese culture has continued to influence the western cultures, particularly through entertainment. Some of the popular contributors to in this context include anime, manga, and video games (Lindell, 2007). Developers of these products have sparked a new market in the international arena. Suggestively, these products that are meant for the...
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