Four P’s Of Marketing and Its Application to Marketing APN Practice

Four P’s Of Marketing and Its Application to Marketing APN Practice
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Four P’s of marketing and its application to marketing APN practice
The healthcare marketplace is becoming dynamic with increased competition and advanced technology (Berkowitz, 2016). Healthcare providers need to find better ways to overcome stiff competition, to develop a market strategy the 4 Ps of marketing of price, placement, product, and promotion can assist in the process. The cost of care hinders many people from accessing care more so for those without comprehensive health insurance coverage (Berkowitz, 2016).
Providers need to offer affordable prices alongside quality services. Providers can offer tests like HIV test at no cost as a way of raising awareness of the services being offered (Berkowitz, 2016). Vital services need to be available to everyone regardless of people income levels. If services are available in specific places and offered within specific times, patients cannot access which is a missed opportunity to treat them (Fortenberry & McGoldrick, 2016). Health care providers can review and seek out a new location to expand access, including their operating hours or offe...