M8A1 Assignment Paper: Final Exam on Media Globalization

M8A1: Final Exam
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1. Media globalization
The media has been a huge influence on culture globalization. It is feared that it will overpower local cultures and supplant them with boring and colorless homogenous world. American and European media content broadcasted all over the world has been the driving force for homogeneity in the world. The content broadcasted is powerful and influences unprepared people. In the colonial times, the debate on media controversy over homogeneity portrayed that the media as being selfish on increasing their product market. The rise of CNN and Fox News had a global reach and this led to the spread of media globalization. Global international news like CNN and BBC are worldwide news channels that have spread propaganda during war as a neutral press and they are the dull providers of journalism information (Tomlinson, 1991).
Globalization in the media sector has created a new form of dependences. Globalized media integrates with localized content and the result is either a consolidation of power relation or a new form of dependency. Reverse flow of globalization has enhanced diversity in the media. This is seen in the exportation of Brazilian telenovela to Portugal and even the emergence of media regional market and distribution centres in developing countries like Bollywood in India. Other countries have overpowered the American media through exporting their own media content on different cultural borders. These are countries are like Japan, India, Korea, Brazil, and Mexico. Diversity is created when film productions like Bollywood still instils its own culture, integration, indigenous values and practices in their media contents and this has not been influenced by Hollywood media content. After the media globalization in the entertainment sector by Warner bros, and Walt Disney, all American owned, there were regional and localized productions in other countries like the Indian film Bollywood, and Mexican telenovelas (Tomlinson, 1991).
2. Hollywood’s domination
Hollywood is seen as the world class cinema industry as it penetrates the regional boundaries and disintegrates the cultural boundaries in the non-western film industries. There are limits to their domination, as Tyrell (1999) explains that, in India, Bollywood is booming because it is locally supported. Hollywood has not been allowed to penetrate this industry due to their indigenous values, omnibus and “masala” form aspects of their films. However, Hollywood has still risen up beyond the non-western film industries and there are instances where their domination is seen through the penetration of loop holes in the non-western film industries and countries.
Hollywood failed to integrate their western culture with Indian culture and so they opted to investing in Indian films and studios by putting money into Bollywood and not replacing it with their western content. This is culturally profitable to Indian film industry but economically the profits go back to Hollywood. This shows the domination of Hollywood in the non-western film industries despite no recorded shift of the culture of the locals (Tyrell, 1999).
The...