1 page/≈275 words
Kelley's covariation model (Essay Sample)
As discussed in class, many print advertisements depend on one of the attributional principles in Kelley¡¯s covariation model: distinctiveness, consensus and consistency. Find an advertisement using one of these principles, clip and include it in your journal, and discuss how the principle is applied. Make sure you also explain Kelley¡¯s model and the principle used. source..
KELLEY`S COVARIATION MODEL
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In the business world, marketing plays a central role. In a market where the competition is stiff, the importance of marketing cannot be stressed enough. Marketing incorporeities various strategies which focus on ensuring that a specific product or service is introduced to the consumers and the various elements making it up are outlined. Advertisements are structured in ways that enhance specificity. Through advertisements, the factors that make a specific product or service unique are employed in trying to establish edge over the other commodities in the same market. There main aim of thi...
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