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Kelley's covariation model (Essay Sample)

Instructions:
As discussed in class, many print advertisements depend on one of the attributional principles in Kelley¡¯s covariation model: distinctiveness, consensus and consistency. Find an advertisement using one of these principles, clip and include it in your journal, and discuss how the principle is applied. Make sure you also explain Kelley¡¯s model and the principle used. source..
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KELLEY`S COVARIATION MODEL
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