How I've decided on Purchasing Movies

How I’ve decided on Purchasing Movies
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Introduction
Thesis: Market economies and non-market values have changed over the years. Even with the freedom to choose between what to consume and what to not consume, the way commodities are placed within the market based on their uses and the need for them seems to be manipulated by an aspect of governance from a political or government related power. Products are nowadays constructed to control how we perceive ourselves in relation to the products we choose to consume (Nguyen-vo, 2006). These days, markets are used as instruments of social planning.
Consumer practices vary in different communities and different individuals. Looking at one of my consumer practices, there are aspects of controlled outcomes communicated through the media. I have a habit of buying movies as soon as they are released. There is a strong message that comes with them. In an attempt to entertain and tell stories, these platforms of entertainment have been transformed into advertising platforms and to some extent representations of how the world works. The media has an addictive aspect within the platforms it uses to pass political messages. When I started buying movies, my main aim was to be entertained. After purchasing them over a period of time, I realised that I spend more time deciding the genre I preferred. These days there is a deeper message visible in the movies we watch every day. Advertisements, socio-economic and political contexts are gradually being intertwined in the scripts and motion pictures available in the market (Grewal, 2003).
I didn’t realise this trend until I decided to explore documentaries, politically inspired movies and the news on national television. Looking at these different means of entertainment, Inderpal Grewal’s themes as seen in his article titled Transnational America are very evident in movies today. The reason I have a hard time focusing on other platforms of media is that movies have a contradicting message within them. According to the ’American way of life’, the liberal idea of choice rests solely on the citizen’s freedoms. Looking carefully at these works of ’fiction’, there are aspects of neoliberalism brought about by a political connection between the social and economic situations in the country. A belief in democracy is what most of the citizens live by. However, today’s culture seems to be shaped by technological and industrial motives fuelled by the government. Neoliberalism, according to most contexts, involves roles played by the government to control cultural tendencies and outcomes within the citizens of a country. The idea that citizens still have contro...