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Foreign Media and Globalization Research Assignment

Essay Instructions:

Foreign media and Globalization 
This activity will enable you to:
•Understand the process of globalization and its consequences for societies, cultures, groups, and individuals.
•Read the following from Lechner and Boli (Eds.), (2015). The Globalization Reader (5th ed.):
◦Introduction to Part VIII
◦Chapter 50: Bollywood versus Hollywood: Battle of the Dream Factories
◦Chapter 51: Why Hollywood Rules the World, and Whether We Should Care
https://mbsdirect(dot)vitalsource(dot)com/#/books/9781118737408/cfi/0
Our previous discussion focused on your own personal experiences with media products (music, film, videogames, fashion, etc) imported from cultures foreign to your own. This discussion will be more analytical. The goal will be to evaluate and critique Tyrell’s argument (in Chapter 50 of our textbook) that the success of India’s “Bollywood” films represents the mass cultural resistance of Indian audiences to the threat of Americanization.
Please answer the following question:
•Do you agree with Tyrell's view that non-western countries have the capacity to resist Western culture?
•What paradoxes about cultural globalization does Tyrell illustrate through the case of the Indian cinema industry?

Essay Sample Content Preview:

Foreign Media and Globalization
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Foreign Media and Globalization
Non-western countries have the ability to resist Western culture from penetrating into their countries. India has shown an example of how to do that. The infiltration of western culture became easy because of the increased attraction to their content, which they exchanged through television and other programs within the digital development (Jin, 2015). To resists these influences and cultures, the non-western countries will observe the examples of India that has managed to sell well their own culture. When they present the best of their culture, people will not show attraction to anything foreign. Jin (2015) found out that to succeed, they will require the selling of culture in a more colorful way to beat that which the Western media brin...
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