Face-to-face or online? (SOS 110) Living in the Information Age Written Assignment 6

(SOS 110) Living in the Information Age Written Assignment 6 Name: Institution: (SOS 110) Living in the Information Age Written Assignment 6 Introduction New hires are supposed to be welcomed to their fresh jobs. In consideration of this fact, a proposal was made to the management to facilitate the adoption of new employees to their jobs. This is done by training them on the basics skills required in marketing. Marketing executives are concerned with product promotion, service promotion, or promoting of an idea. It is notable that this role requires planning, public relations, advertising, product promotion, distribution, and development (Highways for Life, 2007). It might be obvious that all qualified employees know some marketing skills. However, these practices need to be continuously refreshed to workers. This paper is a proposal to the supervisor on the creation of a training workshop for marketing executives because it focuses on the objectives, method of delivery and useful technologies for the training. Objectives of the Training The objective of the upcoming training is to teach marketing executives the necessary skills required in their daily routine. Employs will be required to gain and improve on their communication skills. This will enable them relate with clients in the Marketing and Consultancy disciplines (Nelson, Karol, and Nicholson, 2013). Another learning goal will be to equip the trainees with good presentation skills. It is notable that the staff will be tested on different methods of presentation. They will also be trained on online presentation, making PowerPoint slides, how to use internet for online marketing, and the vital skills for making marketing blogs. This will enable the staff to improve on their marketing planning process, improve on their marketing communication skills, implement, track, and design their marketing plans. How to Deliver the Training Training will be done in groups of ten marketers. The number of trai...