Science Popularizations Defend as Most Effective Communicating Science

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Which of the science popularizations would you defend as most effective in communicating science?
I would defend media production as the most effective science popularization as the most effective in communicating science. This is because it has some pros and other benefits that do not accompany the other science popularizations. For starters, media production can be tailored based on the preferences of the audience. This means that media production can allow one reach the target audience. Also, media production can reach a wide range of audience at the same time due to broadcasting ability on various cable channels and even on the internet websites like Netflix and Youtube. Since science requires to be understood, media production allows the audience to see and hear what is being communicated. Also, science is intended for the public across the globe and hence media production is most effective in communicating it as it can reach many people at the same time (the public). With media production, scientific information can be easily accepted by the audience because it creates interest, excitement as well as the awareness. Another effectiveness of media production arises from the credibility that it has attained for its high status and sophistication.
Howeve...