Introduction to the Survey. Examples of Variables that could be measured with a Survey (Essay Sample)
Give two examples of variables that could be measured with a survey. List three general characteristics of a good survey.source..
Introduction to the Survey
According to Keith R. Leatham, a survey is conducted to collect qualitative or quantitative data relevant to a research project. Basically, surveys consist of a series of questions that may or may not be answered by the participants. A researcher carries out statistical surveys with an aim to make analytical interferences about a specific population; the accuracy of data depends on how many survey questions have been answered correctly and adequately. In most of the scientific experiments, quantitative factors are given more preference than qualitative factors. Examples of quantitative factors are weight, age and time, and examples of qualitative factors are color, name, and class. During their surveys, experts intend to ask quantifiable questions from the respondents to be assured of the accuracy and legitimacy of the data. The key to success is designing survey questions as per the mental capabilities of the respondents while taking care of the research variables. Two basic types of variables are dependent variables and independent variables, and both of these can be used to conduct a survey (Leatham, 2012).
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