Company portfolio Psychology Essay Research Coursework

Coca Cola Company
Name
Institution
Due Date
Coca Cola Company
Describe the firm. How old is it? What industry (or industries) is the firm active in? What products or services does it sell? Who are its principal competitors? Is it active internationally? How many employees does it have?
Coca Cola is one of the most renowned companies in the beverage industry. The company apparently started as a test project or a curious endeavor by pharmacist Dr. John S. Pemberton. Pemberton created a flavored syrup and later mixed it with carbonated water and the drink Coca Cola was conceived. However, it is Frank M. Robinson who came up with the name of the beverage. The Coca Cola Company is still active and operational worldwide and continues to be a leader in the beverage industry more than a century after the idea was conceived. Currently, the company offers its billions of clients a variety of products which gone to become major brands for the company as well. These include Sprite, Fanta, Schweppes, Coca Cola, Diet Coke, etc. A product like Fanta has become a major brand that sells worldwide, further cementing the company’s hold on the beverage industry. Like every other company, Coca Cola faces stiff competition from some renowned co...