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Pages:
5 pages/β‰ˆ1375 words
Sources:
6 Sources
Style:
APA
Subject:
Management
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 24.3
Topic:

Viability of High-Street Retail Business Model

Essay Instructions:

Choose any ONE of the two options below:

- Option 1- (file attached) (requires use of excel or rapid miner): Designing a data-driven Customer Relationship Management strategy
tutorial for understanding what has to be done in option 1: https://www(dot)youtube(dot)com/watch?v=fzMKUxSzt_A
You work at a telecom company and your task today is to make recommendations towards your firm’s customer relationship management strategy. Specifically, you should aim to do the following three things and make recommendations:
Using the attached dataset Download attached dataset , identify the most important determinants of customer churn at your company,
Review evidence from external sources to understand how this compares with other research and reports,
Identify possible reasons for customer churn that have not been captured in your company’s dataset.
Then, based on your analysis propose possible interventions or next steps that the management team should consider as part of their customer relationship management strategy.
Please be precise and suggest mechanisms to test the impact of the interventions as well as potential limitations and risks in the recommended approach.
Important: Please write your report in a way that can be read and understood by a non-technical audience.  

- Option 2: Critical analysis of a contemporary topic
In this option, you have a write a short paper on a contemporary topic. Using data, reasoning, and arguments, present your assessment of the topic. It is important that you make recommendations and identify the limitations of your research that have led you to make the recommendations.
Choose any one of the following topics:
Is Facebook a good long-term investment? You may consider the current stock price and long-term as 10 years
Is high-street retail still a viable business model? You should consider at least the following in your analysis: different types of retail, degrees of urbanization, and tax regimes.
Large firms (e.g. Google, Apple, GE, Coke) are more likely to innovate via acquisitions than in-house R&D. You should consider different sectors in your analysis.
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Word Count: The maximum length of the assignment is 6 pages with Arial 11 font size. This includes references, but not the cover page.
Please use references and make sure you list them as per the APA v7 format.

Essay Sample Content Preview:

Viability of High-Street Retail Business Model
Student's First Name, Middle Initial (s), Last Name
Institutional Affiliation
Course Number and Name
Instructor's Name and Title
Assignment Due Date
Viability of High-Street Retail Business Model
Companies have evolved and diversified their operation models through technological trends to compete in their respective industries sustainably. The post-pandemic era offers different options for businesses to connect and engage their customers. There is a rise in the establishment of various retail companies globally. The success or failure of these entities relies on multiple factors, including the business models and frameworks adopted, technological advancements, global markets, the nature of competition, state laws and regulations, and management structure. Levels of urbanization and tax regimes of a country also determine the type of business models to adopt. In retail, various business models exist, such as store-based, service, and non-store retailing. High-Street retails store-based models are located on the major streets and towns. A business has to effectively evaluate the different business models that best suit their customers' business needs and needs. The research evaluates the different types of retails, degrees of urbanization, and tax regimes in ascertaining the viability of the high-street retail models.
Literature Review
Various scholars hold different views on the nature and future of high-street business models. The literature on high-street retail models is diversified and sizeable. Both quantitative data and the specific developments of high street drivers are vital in understanding the performance of such models. According to retail expert Mary Portas, High Street Retails requires complete change (Iqbal, 2020). The retail guru suggests that the transformations caused by the COVID pandemic make high-street retail unfavorable business models. With online and downtown retails, the chances of High Street Retail surviving into the future are minimal. Using stores to hold a stock is pointless where online marketing is thriving. According to Tali, the advent of e-commerce and online shopping has led to the decline in power held by high-street retails. However, the High Street Retails are also efficient for making sales due to the perception of good quality products and advice from in-store retailers on the streets.
Methodology
The research utilizes data and information from case studies and qualitative data from various articles and journals. Analytical tools and frameworks such as the PESTLE, Porter's 5 Forces, and SWOT analysis to retrieve data on the types of retail models and the tax regimes favorable for the High Street Retails. The externalities, market forces, demographics, tax systems, and legislations are evaluated using analytical methods. The changes in High Street Retail are collaboratively considered through the objectives devised to determine the vitality of those high street centers. The quantitative approach is used to effectively evaluate the performance and growth of the High Street Retails. The types of retail and tax regimes that favor or hinder high street models are maximally analyzed through a survey.
Findings
The...
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