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9 pages/≈2475 words
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APA
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Management
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Essay
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English (U.S.)
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Portfolio Project: True Local Overview, Diagnostic Methods (Essay Sample)

Instructions:

For this Portfolio Project option, analyze and synthesize data acquired from an illustrative, fictional case study (see below) and present the findings in a paper. The audience for this paper is organizational development specialists and business executives who are attendees at a professional OD association meeting. Use the organization you identified in the Module 4 Critical Thinking Assignment (in either option). This organization should serve as the beginning of the final case study, however: If you completed the Module 4, Option #1 Critical Thinking Assignment, you will already have some of this information collected and created regarding the fictional organization. If you completed the Module 4, Option #2 assignment, you will use that company, but change the name of the company and any other information as you further develop your illustrative, fictional case study. You will also incorporate your survey instrument into your final case study. Your project will include: An illustrative, fictional case study Diagnostic methods Analysis and feedback methods Appropriate organizational development intervention options with the inclusion of general risk and value scenarios Evaluation methods and planned changes References of outside sources including academic sources Your final paper must be 8-10 pages long, cite a minimum of five sources, and be formatted per the CSU-Global Guide to Writing and APA Requirements. The CSU-Global Library is a great place to find sources! Include a title page and reference list page as part of the final project (but not as part of the page count). Submit your final case study to the Week 8 Assignments page.

source..
Content:

PORTFOLIO PROJECT
Name:
Institutional Affiliation:
Portfolio Project
Introduction
TrueLocal.com.au is an expanding online business entity in Australia. The organization operates under its functioning unit covered by the umbrella of News Digital Media (NDM). This fictional case study will detail the changes that occurred in TrueLocal and establish the effects of these shifts in a case where the management of the organization at the staff level is replaced. Organizational change is an aspect that occurs throughout a business's life cycle and has an impact on the functions of the organization. In other words, change is increasing as a result of several forces that include globalization that is led by the increasing advancement in technologies, environmental resources, and cultural diversity. TrueLocal.com.au will be changed to Nomard.com. The primary rationale for the choice of this company is aimed at detailing the fundamental elements of change management and its impact on the organization. This paper seeks to synthesize and analyze data required in the fictional case study to meet the needs of the business executives and organizational development specialists attending a professional OD association meeting.
Illustrative Overview
The primary rationale for the choice of this company is aimed at detailing the fundamental elements of change management and its impact on the organization. As an independent subsidiary owned by the Sensis Pty Ltd, Nomad.com remains primarily responsible for its directory. In this case, Nomad's mission is driven towards expanding its operations through the development of websites with the aim of initiating efficient consumer services that meet the modern trends (Carless, 2015). The rapid changes in the digital age have seen several customers demand online media that helps them in sourcing information, thus increasing the demand for products that are developed in a digital format. In consideration of this, Normad.com saw the need to decrease its newspaper production operations and grow its digital media content.
Since its establishment in 2006, Normad.com has immensely grown through the acquisition of several website operations. These sites are run as separate business units through Normad.com's HR, Finance, IT, and Commercial Operations departments provided by its parent company. Given this, there is a need for Normad.com to ensure that its organizational culture, values, and structure are aligned to those of its parent company to meet its strategic business goals, an aspect that necessitated the element of change (Carless, 2015). However, the company encountered challenges in regards to its organizational culture and culture. The company arrived at a decision aimed at aligning its operations, strategy, and culture to concentrate on its performance and innovation, an aspect that would help it in achieving its goal as the number one provider of online digital content in the market. This resulted in the merging of its business units with its parent company.
Diagnostic Methods
Organizations culture is considered as an essential ingredient in establishing high performance within a work environment. In this case, an organization's prevailing attitudes, values, behaviors, and artifacts comprise of its culture and aid in the creating a sense of commitment, continuity, and order. Understanding the Normad.com's organization culture requires a critical diagnosis that helps in defining its functions and the necessary information needed to design change processes (Carless, 2015). This process requires the collaborative efforts of the company, its members and the OD consultants in the collection of pertinent information needed in drawing a conclusion about the action plans required in developing effective change interventions.
In this case, the use of a diagnostic instrument that...
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