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1 page/≈275 words
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2 Sources
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APA
Subject:
Management
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Essay
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English (U.S.)
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Discussion 2: Youtube Videos On Trends In Management Accounting (Essay Sample)

Instructions:

The Institute of Management Accountants (IMA) has a series of YouTube Videos on Trends in Management Accounting. We will continue to review and discuss some of these trends to learn about developments in this field for discussions in this course.
Listen to the following two videos in the IMA series:
7 Trends in Management Accounting – Trend
https://youtu(dot)be/qcbpjkRgW9I
Comment and expand on a topic discussed in the videos and provide a real-world example from the news or your own experience.
Presence during both weeks of the module and a minimum of three postings are expected, one original posting and two responses to colleagues. Minimum required participation does not guarantee a perfect score.
ALL RIGHTS RESERVED CONTENT
7 Trends in Management Accounting – Trend 2. Authored by: IMA. Located at: https://youtu(dot)be/qcbpjkRgW9I. License: All Rights Reserved. License Terms: Standard YouTube License
7 Trends in Management Accounting – Trend 3. Authored by: IMA. Located at: https://youtu(dot)be/3cwdelVpNRA. License: All Rights Reserved. License Terms: Standard YouTube License

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Content:


Trends in Management Accounting
Author Name
Institution Affiliation
In the video titled 7 Trends in Management Accounting - Trend 2, Gary Cokins talks about the second most important management accounting trend: Enterprise Performance Management (EPM) and the role of management accounting (Accountants, 2014). Enterprise performance management is all about integrating different methods like balanced scorecard, driver-based budgeting, customer relationship management, and strategy map to achieve the desired results and gain more and more profits. Without a management accounting system, it may not be possible to manage multiple operations and activities and gain insights on how to bring a business to the peaks of success. An example of this is that my company cannot gain financial strength if a comprehensive management accounting system is not used. With such a system, it will be easy for me to measure the

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