Investigate The Control Systems At The Coca-cola Company

Strategy Implementation and Monitoring
Student’s Name
Institution
Strategy Implementation and Monitoring
Organizational Structure
Organizational structure describes the hierarchy and the reporting lines in the company. It provides a way through which responsibilities and roles are coordinated and controlled. The structure also defines the direction and flow of information in the company. Coca-cola is the world’s leading beverage firm. From the information about its leadership on its website, it uses divisional organizational structure. According to Lewis, Goodman, Fandt, & Michlitsch, (2006), this type of organizational structure is designed in such a way that members are grouped on the basis of geographical markets, customers served, or common products and services.
In the case of Coca-Cola, the members of the company are divided based on geographical markets. The operations of the company have been divided into five geographical markets. These markets are Asia Pacific Group, Middle East and Asia Group, Latin America Group, Europe, Bottling Investment Group, and North America Group. As informed by Lewis, Goodman, Fandt, & Michlitsch (2006), the divisional structure allows a firm to focus its attention on important operations from a strategic point of view. In this sense, the divisional structure in the firm allows it to have functions that concentrate specifically on the requirements of the markets. The characteristics of different markets around the world differ in terms of preferences and tastes. With each division independently serving one region, it is possible for the company to serve the market with products that meet the exact demand of the consumers. The demands of the consumer in Asia Pacific region may be completely different from those of consumers in North America. With both regions being served by different divisions, there is a concentration that allows each of the markets to be served better.
As noted by Lewis, Goodman, Fandt, & Michlitsch (2006), a potential disadvantage of the divisional structure is that there may be the duplication of efforts and resources since each division may have its own different departments. However, in the case of Coca-Cola, it cannot be a disadvantage because of its size. As mentioned, above, the firm is the world’s largest beverage company. Therefore, each division described above is large enough to enable efficiency.
Organization’s Culture
Organizational culture is instrumental in helping a business firm achieve both short-term and long-term goals. It is the system of beliefs, norms, assumptions, and values that guide the behavior of members of the organization (Xenikou & Furnham, 2012). Therefore, it can be said that culture provides its members with a sense of guidance towards a certain direction. The management and leadership in organizations have the role of cultivating the right culture that fits its overall strategy. This enables the business to move towards achieving its immediate and future goals.
The organizational culture of Coca-Cola is evident through vision and mission statements, workplace values, sustainability, its history, innovation, and the engagement with stakeholders. It is the vision of the company ...