International Strategy and Strategic Implementation of PepsiCo

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International Strategy and Strategic Implementation of PepsiCo
Since 1965, PepsiCo has implemented various strategies to come up with the expectations of its international consumers and acquired food and beverage companies to expand its network. Previously, products used to be manufactured and marketed from North America, but with time, PepsiCo established production units in almost all big cities of the world (Crawford & Anthony, 2015). As of now, the company has various bottling plants in Canada, America, Europe, Asia and other parts of the world, and distribution facilities are also provided to local distributors. PepsiCo’s management team has planned to capture strategic fit advantages and utilize maximum resources and distribute food and beverage products in all parts of the world. They make wise use of internationally available resources and advertise their products on a regular basis (Thompson, 2018).
The Influence of Governance and Ethics
PepsiCo aims to lead by examples and to learn from both positive and negative experiences. The company has set standards for its consumers at different levels and has always strived to provide customers with what they actually look for in terms of quality, tastes, and varieties of food. Its core business principles, practices, and plans have always fostered robust, collaborative and innovative culture (Lussier & Achua, 2016). The company pays utmost attention to business ethics and takes good care of the rules and regulations set by different governments. The Board of Directors is selected by PepsiCo’s shareholders and managers to oversee their interests in the company’s success. A person who is not serious about committing himself wholly to the organization is never hired or included in its team (Crawford & Anthony, 2015). Meanwhile, PepsiCo’s ethics and compliance program are its main Code of Business Conduct. The company gives respect to its employees as much as it respects its customers and suppliers. All of the directors, associates and branch managers are required to thoroughly read and understand its Code of Ethics and take good care of its precepts for a lifetime while doing business (Lussier & Achua, 2016).
Social Value of PepsiCo
It’s safe to say that the social value and the philosophy of PepsiCo are a reflection of its sustainability. For years, the company has been making wise decisions and respecting the values of its consumers by providing them with food and drinks per their requirements. Its current social values allow PepsiCo to stimulate innovation and hire people who can contribute to its success (Thompson, 2018). The company has always prioritized getting things done and bringing a smile to its consumers and employees’ faces. They take the responsibility of what is wrong and controversial, and instead of ignoring things, PepsiCo managers come forward and resolve the conflicts as soon as possible, maintaining their reputation and social value internationally (Lussier & Achua, 2016).
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