Strategic Planning Research Assignment: Communication Plan

Strategic Planning - Communication Plan
Name
Course
Institution
Date
STRATEGIC PLANNING - COMMUNICATION PLAN
1] Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan. 2] In addition, explain how the communication plan addresses what you are hoping to achieve with your strategic goal. What leadership or managerial skills will you draw upon in implementing this plan?
The communication strategies help to meet the set objective, and they depend on the expected outcome and working environment. One of the strategies is to use inside messenger including the top management and the employees who share the vision. To achieve this, communication will be to the internal stakeholders. Another strategy is identifying champions of the strategic changes, as leaders help in effecting change in the workplace and communicate the strategic action plan to stakeholders (Falkheimer, 2014). This will generate attention since a when a person is with credibility, people are more likely to listen to them. The use of the website, media release, resident events, and community events, brochures, are effective communication channels that reach out to more potential clients. Other than this, there are newsletters that educate and give updates highlighting the services provided at the facility
Engaging the stakeholders is vital to increasing sales at the facility, to attract more elderly clients and caregivers. There is a need to adapt the communication to the needs of stakeholders as this helps to build relationships (Downs, et al., 2012). The communication plan emphasizes the uniqueness of the facility, with the vision of serving the communities that E-Care serves to improve the quality of life among the elderly. The selling point then is that E-Care will provide high quality services with emphasis on compassionate care. Written communication will be utilized targeting the stakeholders to increase visibility and credibility. This is supported with PR related work focusing on resident events and community events to highlight the uniqueness of E-Care.
To improve sales a...