Your Present Organization: Starbuck's Value Chain Analysis (Essay Sample)
Value Chain Analysis
Complete a value chain analysis of the organization you are currently with or you can choose an organization from KSA.
For this assignment, complete the following:
Explain the concept of value chain. Identify and discuss value chain strategies in your present organization or any organization of your choice is KSA.
Explain why the value chain of your choice may or may not deliver the value expected.
Define how the organization of your choice might guarantee success in that area of value chain.
Your well-written paper should meet the following requirements:
Be 3-4 pages in length, which does not include the required title page or reference page, which are never a part of the content minimum requirements.
Use Saudi Electronic University academic writing standards and APA style guidelines.
Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.
It is strongly encouraged that you submit all assignments into the Turnitin Originality Check prior to submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check - Student Guide for step-by-step instructions.
Review the grading rubric to see how you will be graded for this assignment.
Starbuck's Value Chain Analysis
Starbuck's Value Chain Analysis
The concept of value chain was first introduced by Michael Porter in his book "Competitive Advantage: Creating a Sustaining Superior Performance" that he wrote in 1985. The value chain is all the activities involved in a production process. The objective of businesses is to utilize the available resources in changing their inputs into outputs that are of greater value than the previous ones. This is based on the theory that the greater the value a firm creates, the more profits it gets. The greater value created is then transferred to customers creating a competitive advantage. The production process is divided into primary and secondary activities. Those activities that are directly involved in creating a product or services are categorized under primary activities while the supporting activities under secondary. Therefore, value chain analysis is the process of identifying the primary and secondary activities of a company that adds value to its final products and services to determine how they reduce the overall costs of the firm.
In this analysis, I choose Emirates to help in explaining this concept of value chain analysis. The story of Emirates began in 1985 when it launched its operations with two aircrafts. Currently, it flies the world's largest fleets of Boeing 777 and Airbus A380s offering the customers the latest comfortable and most efficient aircraft. Its mission according to its website is "We exists to deliver the world's best in-flight experience."
Emirates Primary Activities
* Inbound Logistics
Emirates inbound logistics is the manner in which it controls its internal activities as well relationship with suppliers.
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