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Pricing and Revenue Management. Management Assignment (Essay Sample)


Respond to the discussion items below and comment, expand, and/or clarify
On your last flight on Global Airways, you found during casual conversation with the passenger seated next to you in coach that she paid $150 for her ticket while you paid more than $700 for yours.
Is this any way to run an airline?


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Some people travel for business, for a vacation or getaway, while it is a passion or a hobby for others. There are a lot of benefits traveling can offer, such as gaining new experience, meeting other people, and learning about different cultures while one of its disadvantages includes the expenses that go with it. Traveling domestically or internationally can be expensive or budget-friendly. However, one of the most important factors to consider when traveling is booking a flight going to that destination. To get the cheapest possible flight, one will try to book ahead of time. How would you react if you learned that the passenger who is seated next to you had paid $150 only while it cost you more than $700?

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