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APA
Subject:
Management
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Essay
Language:
English (U.S.)
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Topic:

Rachel Ray: A Cooking Sensation. Management Essay.

Essay Instructions:

When Rachael Ray joined the Food Network, she upended an industry that had a specific set of expectations and credentials for its chefs-turned-celebrities. What core values made Ray an overnight sensation and change the way Food Network built its stable of future talent? How did Ray turn this opportunity into a media empire? Has she taken advantage of changing media and technology to stay relevant? What strengths does she still possess and what threats (if any) does she face to maintain her current place in the industry?
Be comprehensive. Make sure to include an opening statement (don't just give a list or bullet points without explaining your answers, and answer all the questions that are asked.

Essay Sample Content Preview:

Rachel Ray: A Cooking Sensation
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The Food Network is a new channel highlighting ways on how to prepare meals that can be affordable yet beautiful and appetizing. Rachel Ray has entered the industry and made a significant impact on a lot of viewers.
The audience sees a “down-to-earth” value expressed by the host, which makes them able to feel that “if she could do it, then so can they.” She does not mind the critics who tend to target her job, but instead, she was able to utilize these criticisms constructively for her personal growth. With the booming career, there were new opportunities for her – sponsorship and advertisements. These have expanded her career further, having this so-called “media empire.”

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