Nike And Adidas: Exclusive Summary, Overall Findings

Nike And Adidas
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Exclusive Summary
Adidas is the second most successful company in the apparel industry coming second to Nike. The company has risen through the ranks since it first opened in the year 1948. At the moment, the company is concentrating in sports such soccer, tennis and basketball. The company has enjoyed much of its success relative to several brands among them Reebok, Umbro and Rockport. Based in Germany, the company has a wide presence in the European market. This would explain why it has majored in the sport of soccer. Europe has some of the most successful soccer leagues and clubs worth billions of pounds. As such, the company has majored in this market, which would explain much of its success. The company has also had much success relative to endorsements in various sports such as soccer, tennis and basketball. However, the company has limited online presence. Nike on the hand, is currently the most successful sports apparel company, having made $32.4 billion dollars in revenue in 2016. The company, as of 2016 had a brand value of $27.5 billion dollars. Like Adidas, the company has also had a number of brands such as Converse, Hurley and Cole Haan. With endorsements as well, the company has been in a position to popularize its products (Hossain, 2013). To better manage the cost of production the company has outsourced to companies in Asia. There are a number of recommendations however, that the companies need to work on to improve and maintain their current success in the industry. In the case of Adidas, there is need to diversify on the number of sports that it is involved in other than soccer, tennis and basketball. The company also needs to improve on its social media presence (Alqararah, 2014). In the case of Nike, the company needs to diversify and stop relying too much on the footwear; change its strategy on outsourcing to Asia and establish strict conditions for the parties and finally venture into emerging markets such as China and India.
Overall Findings
Adidas
Adidas is one of the leading sporting apparel companies in the world currently, coming second after Nike. Having been started in the year 1948, the company serves a significant large population in the professional sporting community along with persons that are looking for quality sportwear. Currently the company has been concentrating on the manufacture of sports apparel in reference to soccer, basketball and tennis. In this light, the company has been concentrating on a number of brands to make sure that it reaches the highest number of customers (Thomasson, 2014). Among the main brands that the company has under its name include Reebok, Umbro and Rockport among others.
Its main base of operations is in Germany, where the company has managed to edge out a significant market in Europe. In many of the areas within Europe the company brand is the most popular giving it a strong presence. This would also explain why it is also one of the most signed brand in the European football leagues. This is where the company has shown much its might. Europe is known for refined football leagues, where clubs’ sponsors spend billions of pounds on deals with the clubs and in some of the cases the play...