Netflix Case Management Essay Research Coursework Paper (Essay Sample)
Please read the attached file and write the essay by following the instructions below,
Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus of your analysis
List any course concepts that can be applied: Write down any principles, frameworks or theories that connect your course to the issues of this case.
List relevant qualitative data: Evidence related to or based on the quality or character of something.
List relevant quantitative data: Evidence related to or based on the amount or number of something.
Describe the results of your analysis: What evidence have you accumulated that supports one interpretation over another.
Describe alternative actions: List and prioritize possible recommendations or actions that come out of your analysis.
Describe your preferred action plan: Clear statements of what you would recommend. May include short, medium, and long-term steps to be carried out.
Long before Netflix moved to Video on Demand (VOD), it relied mostly on traditional merchandising. During this time, consumers mentioned their frustrations with having to pay the rental fees, yet the delivery process was quite slow (Shih, Kaufman, & Spinola, 2009). Hasting, the founder and CEO of Netflix, moved the company to the prepaid subscription service, changing consumers' experience. Since acquiring movies on the rent was quite hard, and the subscription costs were relatively high, the company decided to switch to the national inventory that gave its customers a chance to a vast genre of movies. When Netflix introduced the online viewing feature, the company lacked an excellent customer base since most users were not familiar with this new service.
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