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Wk 2 MGT/D – Competitive Advantage Management Essay (Essay Sample)


Respond to the following in a minimum of 175 words:
Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage.
With their different perspectives in mind, evaluate how and why their strategies differ.
What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses?


WK 2 MGT/D- Competitive advantage
Institutional Affiliation
Gaining a competitive edge over competitors is an important aspect of both brick-and-mortar stores and online businesses. While they both offer retail shopping to costumers, they differ due to various reasons. One, they have different ways of selling their products. Online businesses sell their products through their online platforms such as websites whereby a customer selects the product they want and then the business mails it to them. In contrast, brick-and-mortar uses an ideal physical location where customers can visit and select the products they want. Another reason their strategies to get a competitive advantage differs is to achieve customer attention. The experience customers get plays a major role in whether they become regular customers or not.

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