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8 pages/≈2200 words
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English (U.S.)
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Quality Improvement Strategy & Apple’s Continuous Improvement via TQM (Essay Sample)


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Quality Improvement Strategy and Apple’s Continuous Improvement through TQM
Student’s Name
Executive Summary
All literature on total quality management (TQM) emphasize that its successful implementation has a positive outcome on employee productivity, customer satisfaction, and improved partner relationship management. Quality-driven companies such as Apple Inc. have managed premium success in the market due to successful implementation of quality management systems that are streamlined with the company’s goals and initiatives. The purpose of the present study was to investigate the extent of TQM at Apple Inc. using a survey with ten questions on TQM. The choice of Apple a company for analysis was based on its success in the market as well as its unique position in the market. This study found that TQM plays a moderating role in managing complex organizations, especially in the partner relationship management. Successful implementation of TQM requires proper training on knowledge management, quality management, as well as stakeholder relationship for sustainability. Introduction

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