Event Management: Wyoming Cowboys' Football Games

Event Management Author Name University Name Recommendations to Hawkeye Athletics on how to enhance the fan experience at Kinnick Stadium to maintain, and hopefully increase, attendance at Iowa football games for years to come During the previous years, the University of Iowa’s athletic director did nothing extraordinary to enhance fans’ game day experience at the Wyoming Cowboys’ football games. First of all, I’d like to recommend them to barcode the tickets and open more stadium gates to ensure speed entry. That will allow the game-lovers to enter the stadium from any gate, without any issue, and at a fast speed. It has been observed that most of the gates remain closed, and fans find it difficult to locate a nearby, open gate. They also need to provide lots of space for parking and unique shuttle services. That is because when the people reach the stadium, they sometimes complain about no parking or limited parking area. Eventually, they decide to return home and enjoy the game on television. That can impact the business entirely, so they must allocate sufficient space for parking and should hire security guards who can look after the vehicles in the absence of their owners. Discounts for flying the Cowboys’ flag should also be available. It looks like the athletic director will soon add over 70 accessible parking spaces and expand the stadium from inside to accommodate more and more people. While doing so, they should not forget that there is a strong need to improve concession facilities as well as restrooms (Power, 2017). It should be noticed that below national averages, nearly 60% of Iowa’s season ticket holders may renew, and of course, this needs to be checked and balanced as soon as the next season starts. ...