Coupling Technology With An Organization’s Market To Drive Innovation

Coupling Technology with an Organization’s Market to Drive Innovation Author’s Name Institutional Affiliation Coupling Technology with an Organization’s Market to Drive Innovation Organizations enter into the fourth evolution, which enhances the demand for innovation for being competitive in the business environment. Most of the firms adopt digital labor, datafication and hyper-connectivity to advance their effectiveness and efficiency in their respective markets because IT trends are significantly transforming the business world that leads to multiple opportunities (French & Shim, 2016). Coupling technology with the organization’s market encourages a company to adopt innovation in its business activities for attaining high stability and competitiveness in the market. Innovation derives within the organization in multiple ways including the data management through trendy cloud software, digital labor as job evolution and strong leadership to dictate the digital transformation in the business. Other ways involve the fulfilment of skill gap with modern technologies and digital collaborations for marketing (Bason, 2018). Correspondingly, all innovation driving ways are trending technologi...