Apply: Strategic Management Research Journal, Part 4

Strategic Management Research Journal
Student’s Name
Institutional Affiliation
Strategic Management Research Journal
Caterpillar Inc.’s Goals
Caterpillar Inc is a manufacturer of heavy machinery that focuses on sectors like resource equipment, transportation and energy system, and construction machinery. The heavy equipment manufacturer’s Vision 2020 estimates significant project growth in revenue in the next decade. Profitable growth, performance and people are the leading enterprise goals. Caterpillar Inc. needs growth from increased revenue and sales as well as from selling services and equipment, which in turn generate bigger earnings. As such, profitable growth seems to guide the strategy of the company. Caterpillar Inc’s Operating & Execution model acts as the company’s guide to recognizing the factors that make the company profitable and their current market advantage (Caterpillar Inc., 2019). The guide enables the allocation of resources and executing strategic investment, which results in profitable growth. Caterpillar Inc can invest in the firm and catapult forward its position as a leader in offering consumers and dealers with quality solutions and opportunities. The long-term goals are profitable growth and performance while their short-term goals are dedicated to an improved workforce. The performance goals are associated with market leadership in different sectors and enhanced quality. Caterpillar Inc. short term objectives entail to people goals that encompass safety and an engaged workforce (Caterpillar Inc., 2019).
Role of Mergers and Acquisitions
Caterpillar commodities and services target a variety of competitive markets, where manufacturers compete on customer service, product performance, price setting, and customer service. As such, the company has been involved in mergers and acquisitions to gain a competitive advantage across the competitive markets. The company has engaged in strategic acquisition in the past few decades to improve the efficacy of its services and products. The company has acqui...