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Literature & Language
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Essay
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English (U.S.)
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Topic:
The Social Technographic Ladder
Essay Instructions:
Part 1: Where are you on the social technographic ladder described in Groundswell (Attached textbook)? Has your position on the ladder changed over time?
Part 2: Which social media are you most active with and what motivates your involvement, e.g., professional networking, personal interests, connecting with family and friends, etc.?
Post should be about 300 words in length.
Essay Sample Content Preview:
The Social Technographic Ladder
Student’s Name
Institutional Affiliation
The Social Technographic Ladder
Part 1
Technology has become ubiquitous and inevitable. Almost everyone has joined at least one social networking website so that an individual can interact with others. Based on the groundswell social technographic ladder, I am a conversationalist (Li & Bernoff, 2011). I usually post updates on Twitter, Facebook, and upload my pictures and those of the things that interest me on Instagram. Additionally, I always update my status on social networking sites to match that of my location, education level, or activity. In other words, I like sharing the things I do with others and welcome critics, likes, or positive comments. Specifically, my position on the social technographic ladder has changed over time and will be different in the upcoming years. About a year ago, I was at the critic level. I used to post reviews of various products and services, comment on others' blogs, participate in online forums, and contribute to wikis or articles. I am looking forward to being a creator in the future.
Part 2
I am most active on Facebook, LinkedIn, Twitter, and Instagram. The primary thing that motivates my invol...
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