Compare and Contrast Culture: American Ads and Values

Compare and Contrast Culture Paper
Name
Institution
American Ads, American Values
Article Summary
The article “American Ads, American Values” by Elizabeth Weiss published in The New Yorker talks about how businesses in the United States have developed a strategy of marketing to American consumers through emphasizing American values of hard work. The psychology behind this marketing strategy is that Americans have a cultural superiority complex and will always want to associate with firms that emphasize these values. Weiss (2014, para. 2) writes about an Ad that tells of “people in other countries stroll home…but Americans crazy-driven and hardworking’…” Even though value-based may not always increase sale of products, they provide an insight into how companies perceive their clients.
Reading Reflection
I find what I have read in the article “American Ads, American Values” to be a true picture of what is happening in the competi...