Strategy Formulation. Long-term Goals and Objectives (Essay Sample)
report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
Establish Long-term Goals and Objectives
Indicate the markets that the company will pursue.
Specify the unique value the company will offer in the selected markets.
Discuss the resources and capabilities that are required.
Analyze how the company will capture value and sustain competitive advantage over time.
Business Management Strategy
Consider Cost and Differentiation Advantages.
Describe the Corporate Strategy.
Investigate Vertical Integration.
Describe Strategic Alliances.
Detail the Company Competitive Advantage.
Generate an Organizational Chart of the company you selected.
Cite at least 3 scholarly references.
Long-term Goals and Objectives
Since 1965, PepsiCo has proved its worth as a remarkable snack food and beverage company, defeating the rest in the business world. Unlike its competitors, PepsiCo has always aligned with its long-term goals and objectives. Even the vision statement of PepsiCo specifies its role in global markets (Crawford & Anthony, 2015).
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