SING CampaignSing Campaign: Non-Governmental Organization

SING Campaign Author Name University Name The SING Campaign is a UK-based nonprofit, non-governmental organization established by Annie Lennox a few years ago. The purpose of this campaign is to raise funds and create awareness regarding issues surrounding AIDS. The money SING raises is spent on people who have HIV/AIDS in South Africa and worldwide. The organization primarily collects money from rich and wealthy people and helps those who are fighting HIV/AIDS but cannot afford treatment or medications. Annie Lennox was much inspired by Zackie Achmat’s 46664 HIV/AIDS concert and decided to raise money for poor and needy people by establishing an NGO which she called SING (Graber, 2017). SING doesn’t provide any support or assistance to people suffering from diseases other than HIV/AIDS. In her video, Lennox clarifies that she was impressed to write the track and establish an organization after seeing the performance of South African activist Zackie Achmat at Nelson Mandela's concert. She got to know that HIV/AIDS is one of the most serious and deadly diseases in the world and that a lot of patients cannot afford the treatment due to financial problems. Her track of the same name was produced by Glen Ballard and interpolated the South African tune "Jikelele." An activist group known as The Generics came forward to compose the music of Annie Lennox’s song free of cost (Graber, 2017). Who is the target audience? What is the purpose? As already mentioned, the target audience of the SING Campaign is South Africans suffering from HIV/AIDS. It should be noticed that AIDS spreads through unprotected sex, blood transfusion, and other similar things. In South Africa, ...