Negroponte's Concept of The Daily Me and Beniger's Concept of Pseudo-Community

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The Daily Me, a phrase associated with John Negroponte, an American diplomat from Massachusetts Institute of Technology (MIT), has become a popular term among media outlets. It refers to the capability of a person to customize the news reaching them in a user-friendly interface. The criteria for filtering the information with the Daily Me would vary according to the demography, interests, time, and domain of expertise. Any other additional information from the news outlet would be discarded and only appear when deemed necessary. According to Negroponte, technologies driven by algorithms are the driving forces towards the concept of the Daily Me (Negroponte et al., 1995). Google News is a perfect example of the Daily Me scenario. Also, social media platforms like Twitter and Facebook have become critical sources of news with customizable interfaces and filters.
According to Beniger (1987), technology has destroyed the boundaries between personal information and the information meant for the public. According to the author, this has led to the emergence of what he termed as “pseudo-community,” which blends personal and public information (Beniger, 1987). Sincerity has b...