Essay 1: Paraphrases/Original Quotations

Essay 1: Paraphrases/Original Quotations
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Paraphrase 1
Hollywood and the entire movie industry has been infiltrated by advertisers who target the unwary audience. The objective of some movies has been buried under advertisements where some scenes feature ads of different products. The author describes one of the movies, Goldeneye. In the movie, it seems the producers were marketing BMW, Bollinger Champagne, Alpine car stereo, British Airways and IBM computers from how the brands have been featured in the film (Jhally, 1997, Para. 6).
Original Quotation
The movies have been turned over to advertisers. They, through product placement, reach captive audiences. You can zap an ad in the middle of a movie in a theater. The prime function of many Hollywood films now is to sell commodities, not tell a story. For example, in Goldeneye, James Bond for the first time drives a non-British car, a BMW. He seduces with Bollinger champagne, listens to an Alpine car stereo, flies British Airways, and uses IBM computers. More and more movies are tied in with other advertising campaigns.
Reflection
I have also witnessed this mild but aggressive marketing and brand promotion to unsuspecting audience especially in American drama genre movies. The camerawork and the scripting of the movie seem to be indirectly aimed at promoting various car models/brands, clothes, mobile phones, hotels, furniture and in-house elec...