Formal Analytical Report Tentative Outline For The Final Project

the previous one just focuses on the presentation draft. this one is for the outline

Formal Analytical Report Tentative Outline

        I.            Background of THON

1. Mission and purpose of THON

                                                               i.      List mission statement and how current rules prevent volunteers from reaching these goals

1. Introduce special interest organizations and fundraising methods

                                                               i.      Canvassing weekends, DonorDrive, etc.

1. Introduce problem of slowing growth of fundraising

                                                               i.      Year-by-year breakdown of totals

                                                             ii.      Highlight consequences of no future growth

                                                            iii.      Purpose: To persuade the THON Executive Board to make the proposed changes in order to help reignite a substantial period of growth for THON fundraising.

     II.            Canvassing Weekends—current effective fundraising platform

1. Explain why weekends are being phased out

                                                               i.      Safety, image, thinking online donations can replace this method

1. Where do they fit into the donation model of THON?

                                                               i.      Majority/minority of fundraising?

1. Why are these important?

                                                               i.      Utilize officer quotes from interview about weekends to highlight importance

                                                             ii.      Explain consequences of losing these weekends financially and growth-wise

   III.            DonorDrive—current online fundraising platform

1. How does DonorDrive work?

                                                               i.      Provide preliminary research on DonorDrive statistics

1. Has DonorDrive resulted in increased fundraising?

                                                               i.      Show breakdown of totals per org and explain the negative trend

1. Downfalls/shortcomings of DonorDrive

                                                               i.      Explain low prob. of follow-through for strangers

                                                             ii.      Harp on its inability to replace canvassing

  IV.            Background of Venmo—potential new online platform

1. How would Venmo work for nonprofit donations?

                                                               i.      What are the barriers to entry (ex: does Venmo restrict nonprofits?)

1. Is there a niche for Venmo within the THON fundraising model?

                                                               i.      Quotes from officers about including Venmo

                                                             ii.      Research involving Venmo & fundraising statistics

1. What is the cost associated with Venmo, if any?

                                                               i.      Currently: no processing fees for all payments

     V.            Combination of Canvassing & Venmo

1. How does this solution fix the problem?

                                                               i.      Best fundraising method & increased accessibility

1. Would Venmo compliment canvassing well?

                                                               i.      Utilize Google survey responses here

1. What does Venmo offer that DonorDrive doesn’t?

  VI.            Conclusion

1. Restate problem and potential consequences
2. Touch on how proposal corrects the issue
3. Tie up loose ends and connect to introduction