Intercultural Analysis Literature & Language Essay

Intercultural Analysis
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Intercultural Analysis
Globalization has resulted in many developments. Many multinational companies are starting operations in new foreign markets, and this leads to challenges that arise due to differences in culture. The employees and the company as a whole will not be successful in the new country if they cannot communicate or appreciate the differences. Despite this, companies can still rely on cross-cultural concepts as part of their entry strategy. This paper will focus on how KFC successfully used the cross-cultural concept to seize the Chinese market step by step gradually.
1. How Does Cultural Shock Affect A Company and Its Employees?
Culture shock is a significant factor that affects new companies in a foreign market. This can be defined as a feeling of anxiety and disorientation that arises when exposed to a new environment (Liu, Volcic, & Gallois, 2015). The company and its initial employees, who are not Chinese, will be impacted directly. The new country also has new modes of operations that guide businesses, and this will be a shock to the company. A significant challenge also arises from language differences. Since Chinese is the dominant language in culture, the employees have to learn the new language and even change the name of some of the products to Chinese so that the local market can understand what they are purchasing.
2. How Can A Company Deal with New Markets with Different Cultures?
Companies like KCF deal with the cultural differences through acculturation and assimilation. Acculturation is defined as adapting to the dominant culture in the new country, while assimilation is whereby a smaller group begins to look similar to the dominant group based on behaviors, beliefs, and values. KFC relies on assimilation, where it adopts the different cultural identities, styles, and values in its operations, and it also employs locals (Liu, Volcic, & Gallois,...