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Essay Available:
Pages:
2 pages/≈550 words
Sources:
5 Sources
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

Impact of the Internet on the Field Of Advertising

Essay Instructions:
Summative Statement 1. Choose a Technological Transformation Topic to research. a. Most students find it useful to choose a topic that fits within their major. b. You can choose to use the same Technological Transformation Topic for all 4 core assignments; this becomes most helpful when you can reuse the sources throughout the course. 2. Identify 5 credible sources that discuss the chosen Technological Transformation Topic (try to make sure that each source leaves a question unanswered regarding the Technological Transformation Topic). a. The unanswered question will become your proposed research topic. b. Use UMUC's databases or other reliable search engines to find credible sources. 3. Propose research that would seek to answer the question that the available research failed to answer. a. This should be about one to two paragraphs. b. This is the only opportunity in the course where a first person pronoun is acceptable to use. 4. Discuss the unanswered question in the research by referencing each of the 5 sources in a 2-3 page paper which ends with a proposal of research that seeks to answer the discussed question. a. Should be standard format: 1” margins, 10 or 12 point Times new Roman or Arial font, double-spaced. b. Be sure to include a Reference or Works Cited page. The following are 5 main topics you should use to frame each of your 4 core assignments for this course. Many students find it a more efficient use of time to choose a topic that relates to his or her major or current course work. You may, however, choose to switch your main topic at any point in the course without instructor permission. 1. The impact of the Internet on information literacy and library skills. In collecting your sources, you may want to draw upon what Neil Postman says about technology and information in Technopoly, especially in chapters 4 and 5. A particular section of the Postman book can be one of your sources. You might focus on one or more of the following as you gather your sources. These are just examples. Many approaches are possible for this topic. a. The impact of the Internet on plagiarism in student papers. b. The impact of the Internet on research methods among students. c. The impact of Wikipedia and other web 2.0 applications on the use of information. 2. The impact of technology on the health care field. In collecting your sources, you may want to draw upon what Neil Postman says about technology and medicine in Technopoly, especially in chapter 6. A particular section of the Postman book can be one of your sources. You might focus on one or more of the following as you gather your sources. These are just examples. Many approaches are possible for this topic. a. The impact of a particular technological development on health care costs. b. The implications of maintaining a nationwide health care electronic database of every patient's medical records 3. The impact of assessment and measurement on education. In collecting your sources, you may want to draw upon what Neil Postman says about measurement and the use of “invisible technologies” in Technopoly, especially in chapter 8. A particular section of the Postman book can be one of your sources. You might focus on one or more of the following as you gather your sources. These are just examples. Many approaches are possible for this topic. a. The No Child Left Behind (NCLB) Act and the use of measurement in its assessments. b. The use of placement exams for entrance into colleges and universities. c. The use of placement exams for enrollment into entry-level writing and mathematics courses in colleges and universities. 4. Various views of science in our society. In collecting your sources, you may want to draw upon what Neil Postman says about the science in Technopoly, especially in chapter 9. A particular section of the Postman book can be one of your sources. You might focus on one or more of the following as you gather your sources. These are just examples. Many approaches are possible for this topic. a. Is psychology a science? b. Is sociology a science? c. The nature of science and of scientific inquiry in a particular hard science field 5. The impact of technology on a field of study or topic of your choice. This option represents a more general approach to the assignment. You may or may not find that the Postman book is helpful for this choice. Chapter 7 might be an especially helpful section of the book if you do. A particular section of the Postman book can be one of your sources. You might focus on one or more of the following as you gather your sources. These are just examples. Many approaches are possible for this topic. a. The impact of mobile devices on cybersecurity b. The impact of the Internet on the field of advertising c. The impact of cloud computing on a particular business field d. The impact of the Internet in an area of communication studies e. The impact of the Internet on global marketing strategies f. The impact of a particular type of technology on health care g. The impact of technology on education in a particular field of study
Essay Sample Content Preview:

The Impact of the Internet on the Field Of Advertising
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In the contemporary world online activities change how people interact, and the use of the internet has had tremendous changes on advertising. One of the reasons for the phenomenal growth in internet use in the media industry is the low cost of internet advertising in comparison to traditional advertising methods. Nonetheless, it remains to be seen whether the internet will have a long -term negative impact on the media industry. This is because advertisement revenues have fallen with growth in use of the internet advertising (OECD, 2010). At the same time there is increased competition on provision of news content between traditional news media and web based news broadcast.
The main goal of internet advertising is to influence potential buyers like in traditional media there are differences. One of the main advantages of the internet over traditional media is the ability to reach out to many people at the same time. Consequently, online advertising can focus on the taste and preferences of customers. Thus, through use of the internet advertisers are able to monitor the effectiveness of their advertising campaign. The growth in social media presents opportunities for marketers to exploit online advertising (Bakshi & Gupta, 2013). In essence, advertisers are able to differentiate different market segments and they can focus on their niche market more effectively unlike traditional media. However, the advertising campaign through use of the internet requires more personal interaction and the interaction occurs on a one on one basis.
Internet advertising presents opportunities to marketers as more and more people embrace the World Wide Web. However, unlike traditional media consumers tend to switch their news source and may view advisement as distractions. In the traditional media there are fewer constraints that would distract consumers as they mostly focus on information from one source. Thus, they are less able to switch news outlets like in online advertising where consumers can quickly move to other sources with the click of a button. For advertisers and mar...
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